So we’ve made some cool stuff, now let’s get the word out!
I enjoy using social media and email marketing as tools for building community and long-term brand loyalty rather than simply pushing products. My approach leans heavily toward interactive and experience-driven. The goal is always to create marketing that feels personal, unexpected, and worth talking about.
Production schedules turned into printed posters for wholesale accounts
Specialty packages made and sent to micro and macro influencers
Mailers making their way to influencers.
Marketing packages sent in vintage Russian munitions crates.
AllAboutBeer magazine Top 25 Beers of the Year.
Interview with BeerAdvocate leads to 3 page spread.
Interview with Vinepair to promote wholesale expansion.
Promo shot with Vincent Pastore (The Sopranos.)
Custom Spotify playlist made for Halloween one-off release.
Virtual Brewfest with DLAG to replace in-person festival during COVID.
Special glow in the dark beer label produced for the 2024 solar eclipse.
Eclipse beer was a hit online and was sent in theme packages to local fans and science influencers.
Collaboration with Cafe 19 for National Women's Day.
Polls and interactive questionnaires used to create community and gather useful info from followers.