Hi there, folks

I’m a Western New York–based graphic designer with a background in design, copywriting, and product management. I specialize in brand identity and packaging design that feels authentic, intentional, and built to last. Years spent inside fast-growing local businesses have given me a rare end-to-end perspective on how creative work moves from idea to production and ultimately into customers’ hands. I care about design that adds clarity, connects with people, and leaves everyone proud of the work.

Born and raised in Rochester (go Bills), I earned my degree from The Ohio State University (go Bucks). Life in the Rust Belt left me with an appreciation for things built locally and built well. The influence of vintage packaging, painted signs, and well-worn type still finds its way into my work today.

When I’m not boring my wife with “fun facts” about print registration history or mid-century office supply typefaces, I’m usually playing with our two hilarious kids or listening to the Yankees on the radio while making a mess in the garden. And if you have any tips for discouraging the world’s hungriest woodchuck, please let me know.

Specialties: knowledge of print production methods, corporate identity, typography, brand content / on-line design management, brand team management, knowledge of agency and client process, utilizing resources and strategy in ways that benefit projects effectively.